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CLAYMATION HOLIDAY SPECIAL


WE WANTED TO DO SOMETHING SUPER SPECIAL FOR HOLIDAY 2018 AT SPHERO. I WANTED TO BITE OFF MORE THAN I COULD CHEW. SO I SAID “LET’S DO A CLAYMATION CAMPAIGN LIKE RUDOLPH.”
IT WAS A BIG BITE. AND WORTH EVERY PAINSTAKING MINUTE.
TURNS OUT I CAN SCULPT!

WE STARTED WITH A THANKSGIVING SERIES AND MOVED INTO DECEMBER WITH A FURY. THEN I SLEPT. DESIGN DIRECTION TOOK A FUN MID-CENTURY HOLIDAY APPROACH. COOLEST THING EVER.



Campaign & Story Concepts + Copy + ACD + Character & Set Design / Building: Julie Boyle

Campaign Art Direction and Design: Linda Le + David Saucedo

Stop Motion Animation: Devin Edgerton


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Mark