CROCS BRAND
I LOVE DEFINING A BRAND, AND FEW ARE JUICIER TO WORK ON
THAN THE NOTORIOUSLY UGLY YET BELOVED CROCS.
CROCS IS ALL ABOUT POLARIZATION AND THE OLD SAYING REMAINS TRUE – SOMETIMES THERE IS NO SUCH THING AS A BAD HEADLINE.
I HELPED DEFINE WHAT CROCS IS ALL ABOUT –
THE GOOD, BAD, AND OF COURSE THE UGLY.
WORK IS INTERNAL AND STILL IN PROGRESS. SO, SHHH.
CHECK OUT THE FULL BOOK HERE. IT’S A GOOD READ.
