MARCH MADNESS
I WILL FOREVER REMEMBER THIS AS THE CAMPAIGN THAT INTRODUCED ME TO FUNYONS. HATE TO LOVE THEM.
FINISH LINE USED SOCIAL MEDIA CHANNELS TO PARTICIPATE IN THE MARCH MADNESS HYPE IN A WAY NO OTHER RETAILER HAS DONE IN ORDER TO INCREASE ENGAGEMENT. CREATIVE ASSETS WERE MADE ON THE FLY BASED ON THE OUTCOME OF EACH GAME AND POSTED MINUTES AFTER THE BUZZER SOUNDED.
BASICALLY PICTURE A WAR ROOM OF PEOPLE FULL OF PIZZA AND SNACKS WATCHING BASKETBALL AND DOING MARKETING STUFF. ALSO, I’M A BIG BUTLER FAN.
