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OWN YOUR CROCS



ANOTHER ONE BITES THE DUST.
A COHESIVE, STRATEGIC ANNUAL BRAND CAMPAIGN ROOTED
IN THE IDEA OF OWNING YOUR SHIT.
“FUCK YEAH I’M WEARING CROCS” IS THE ESSENCE.
OWN YOUR CROCS IS WHAT WE COULD ACTUALLY SAY TO CONSUMERS.
IF WE SAID IT. RIP.



Copy: Julie Boyle

Art Direction, Design, Creative Brains: Chris Skiles, Dominique Barnes, Nicole Melville


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Mark