RULE THE SCHOOL
WHEN DISCUSSING IDEAS FOR OUR 2017 BACK TO SCHOOL CAMPAIGN, I WAS HESITANT TO THROW “GAME OF THRONES” OUT THERE FOR OBVIOUS REASONS. BUT FOR SOME REASON, IT WORKED. EDUCATORS AND PARENTS WERE THE TARGET, NOT KIDS, FYI.
TIMED PERFECTLY WITH THE SEASON 7 PREMIERE, WE WANTED TO SHOW THAT SPHERO WAS DIFFERENT FROM OTHER EDU COMPANIES. WE HAD MORE EDGE. SWORD EDGE, EVEN. AND THIS PROVED IT.
WE EVEN GAVE OUR WEEKLY #THURSDAYLEARNDAY SERIES A WESTEROSI THEME (THE AUDTIONS STARTING AT 2:29 ARE SOLID GOLD.) FOR SCHOOL IS DARK AND FULL OF TERRORS.
Campaign Concept + Copy + ACD: Julie Boyle
Campaign Art Direction and Design: Linda Le
Animation: David Saucedo
Video: Michael Hartzog
︎BACK TO PORTFOLIO
Campaign Art Direction and Design: Linda Le
Animation: David Saucedo
Video: Michael Hartzog
︎BACK TO PORTFOLIO