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STAR WARS



SIDE NOTE – HUGE FAN HERE. YUGE. 

 IN 2017, BB-9E AND R2-D2 JOINED BB-8 (WHO ALSO GOT A REFRESH) IN THE SPHERO APP-ENABLED DROID LINEUP. SO WE WENT ALL OUT FOR THE LAUNCH CAMPAIGN AND CREATED SOME FUN CONTENT WHILE WE WERE AT IT. IF YOU HAVE A WHOLE HOUR, FEEL FREE TO WATCH “BB-8 YULE LOG” BECAUSE IT’S ADORBS.



Packaging + Campaign Copy + Video Concepts + ACD: Julie Boyle

Campaign Art Direction and Design: Rory Overdorff + Cary Marks

Photography + Video + Concepts: Bryan Rowe + Michael Hartzog + Josh Peters


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Mark