UGLY SINCE 2002



SOMETIMES OUR FAVORITE IDEAS JUST DON’T GET TO BE
SHARED WITH THE WORLD. THAT HAPPENS TO BE THE CASE WITH THE
“UGLY SINCE 2002” CAMPAIGN FOR CROCS.

2022 MARKS CROCS’ 20TH ANNIVERSARY, WE WANTED TO COME OUT OF THE GATE WITH A BIG SPLASH FOR THE BRAND. WHILE THIS NEVER CAME TO FRUITION, THE WORK IS TOO FUN NOT TO SHARE.
LET’S JUST SAY OUR FOCUS GROUP THOUGHT SO TOO.




Copy: Julie Boyle

Design: Dominique Barnes


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Mark